BOOK LAUNCHED!

Casual Commuter Launched at A Great Good Place

The Autumn night  clung to the day’s  warmth under  moist clouds colored by the setting sun.  Montclair streets were busy again, since the  reversal of the parking meter fees from 8PM to 6PM.  Cindie and I enjoyed a light dinner at Metro, then joined the book- browsers at A GREAT GOOD PLACE FOR BOOKS, to  meet  and greet,  prior to my book launch.  After the gracious owner, Kathleen Caldwell  introduced me, I offered our guests an overview of Cindie’s and my casual carpool marketing escapades; the genesis of my book and what it represents for me, creatively.  I read excerpts from  the Introduction of  ‘The CASUAL COMMUTER’  and  then a progression of four stories, from serious to funny.  After, guests shared their own experiences with casual carpooling. And then the really cool part – book signing!  Thank you each and every one for participating.  It will always be one of my fondest memories!  Cindie and I continued the celebration over  Boston  cream pie and merlot.   What a delicious evening!!!

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Local Events

Montclair Village Clock

Montclair Women's Cultural Arts Club

Two recent local events provided perfect venues to get the word out, some-more.  The annual MONTCLAIR VILLAGE ARTS &  CRAFTS FESTIVAL, where we wandered among the  booths full of  unique and wonderful creative expression. We shared lattes and stories with local carpoolers.  In an hour and a half, we handed out 145 flyers.  Then, we performed an ‘act’ at the MONTCLAIR WOMEN’S CULTURAL ARTS CLUB, whch sponsors an informal ‘show’ on the 3rd Thursday, monthly from Sept to May.  Lots of music – planned and spontaneous;  authors reading their fiction or poetry; and then an ‘open mic’ for 5-minute presentations.  Cindie and I pretended to think we were at the Montclair carpool stop (there isn’t one), then took advantage of our ‘mistake’ by reading a couple of sensuous stories and announcing my Book Launch.  By all accounts we captivated the audience of about 50 with our  humorous and targeted presentation.  Just shameless and a lot of fun!

Albany Casual Carpool

Cindie at Albany Carpool

Vicky at Albany Carpool

Our last morning marketing at the 19 Casual Carpool stops in the East Bay. We’re in  Albany on a cold and windy, over-cast Autumn day.  No official sign marks the Casual Carpool along Pierce Street (south of Central Ave), which  parallels  Highway 80.  Cars and people line up facing one another at the beginning of the red curb marking near this empty news stand across from Pacific East Mall.  Its a long walk from condos about two blocks away. The curbside is debris-strewn and  unprotected from the unrelenting freeway noise and gushing wind.  Double layers of jackets barely keep us warm from 7:20 to 9AM, then we’re off to IHOP for a hearty breakfast.  #176 flyers.  

MacArthur and High Street ~ Oakland

MacArthur & High Street

In the Laurel District, near the Laurel Bookstore. This stop use to be  on  High St.,  next to a bus stop and quick on-ramp to 580. Carpoolers say there’s a dramatic drop in drivers at the new location in front of the Laurel Foot Clinic, because its not convenient (drivers have to circle the long block) and its dangerous  (virtually no space between awaiting cars and traffic).  Two final riders and no cars in sight: the woman runs for the last bus around the corner;  and the man, reading Neale Donald Walsch ‘Conversations with God’ gets philosophical, saying we are enslaved by our fears, and faith keeps our options open.  He agrees with my comment that time is an illusion.  Just then, a car pulls up with one empty space just for him.  Two attempts at flyer-ing over two days totally 1& 1/2 hours for #116 total flyers.

Fruitvale and Montana ~ Oakland

Montana & Flagg

Montana & Flagg ~ Park 'n Ride

 

 

 

 

 

 Nicely situated under two shade trees, across from the Park and Ride lot under the overpass at Flagg Street.  Grab the morning newspaper at the newsstand; catch a free ride to The City; then do some shopping at Farmer Joe’s for dinner tonight. Most  drivers begin roll down their windows well in advance of our approach to give them a flyer.  7:30 – 9:30AM, 227 flyers.

Oakland Ave and Hillside ~ Piedmont

Oakland Ave & Hillside

 

 The quietude and mature canopy continue up Oakland Avenue  along with narrow sidewalks lined with lush flora.  With only a couple of exceptions, everyone is receptive to our flyers.  Someone  commented: ‘I was wondering when someone would write this.’  And, as we’ve heard at a couple of other stops, someone said they have heard about us at work – that really helps to know there may be a  little ‘buzz’ in The City, ’cause it’s hard to tell out here at 7AM!  From 7:30-8:45A, #109 flyers.

 

Oakland Ave and Monte Vista ~ Oakland

Oakland & Monte Vista

Pedestrians converge from all directions on this spot under a lovely shade tree on a bright morning in front of Plymouth Church, which is being  restored. The quiet neighborhood is dotted with  apartments and lush with mature flora.  Be careful of  that first step over the curbside pavers, exposed by years of wear. In response to our flyer, one woman said in a low, secretive  voice, that ‘The Casual Commuter’  will draw too much publicity to the casual carpool, and she likes it just the way it is!  An active two hours from 7:30 – 9:25AM and #339 flyers.

Park Blvd and Hampel ~ Oakland

 

Park Blvd & Hampel, Oakland

The Park Presbyterian Church spire seems to rise from the street sign, as riders line up along the chain link fence at the empty corner lot across the street.  The neighborhood street seems sleepy, leaving one to wonder if there’ll be ample cars for the people in line.  A stop light at the corner makes for easy egress onto Park Blvd, and an AC (Alameda County)    TransBay  bus stop.  An easy and sunny   morning, from 7:15 – 9AM;  # 137 flyers.

Emeryville Sights

Emeryville Memorial

 

Emeryville Dog-Walker

Two days in Emeryville ~  two unique sights.

Emeryville ~ Christie and 64th

Emeryville ~ Christie & 64th

How convenient for the residents of the condos at 6363 Christie:  the Casual Carpool, the Transbay bus, and BART Shopper  all line up along Christie, and the Public Market is just cross this little park!

A man visiting  from  Sacramento casts a sideways look at the carpool lineup, saying he’s never seen anything so…strange!  A young woman reads the flyer, pokes her head out of a waiting car window to ask if I’m the author – she’s thrilled and wants my autograph – imagine.   Two women we met at Powell & Commodore yesterday again walk by, saying they take that walk daily – burrr.  The carpool lineup is relaxed: cars tend not to pull up to the discrete carpool sign, and passengers tend to board from their place in line.  A pleasant 7:30-9:00AM effort; #188 flyers.